Introducing Lifewire: Your New Go-To Source for Tech Advice and Solutions

In an effort to reorganize its vast collection of DIY and how-to content, IAC-owned About is launching a new standalone brand called Lifewire. This tech information and advice site aims to provide users with clear, simplified answers to common tech questions and problems.

Lifewire is the third new vertical launched by About this year, following the successful launches of The Balance (a personal finance site) and Verywell (a health and wellness site). With a focus on providing evergreen, informational content, Lifewire will not venture into technology news but instead offer practical advice on how to fix products that aren't working, what gear to buy, and how to get the most out of gadgets.

The new site boasts an impressive 16,000 pieces of content written by 40 writers, covering a wide range of topics related to technology. From troubleshooting common tech issues to offering expert opinions on the latest gadgets, Lifewire aims to become a trusted source for anyone looking for tech advice and solutions.

Interestingly, Lifewire will take a slightly different approach from its existing verticals, such as Home and Food. According to CEO Neil Vogel, the company is committed to avoiding technology news and instead focusing on providing informational content that is both informative and actionable.

With the launch of Lifewire, About continues to build upon its strategy of breaking up its various catalogs of DIY and how-to information into branded verticals. This move allows users to access relevant and targeted content more easily, making it easier for them to find the answers they need.

In summary, Lifewire is an exciting new addition to About's portfolio of brands, offering a wealth of tech advice and solutions to users. With its focus on providing clear, simplified information, Lifewire is poised to become a go-to source for anyone seeking guidance on all things tech.

Lifewire alldup